About
Meet the Founder- Safi Keita-Wheeler
Hi! I’m the hands behind the product.
What started as a way to soothe my own stress-related skin issues has grown into Sirah’s Bottled Experiences—a brand dedicated to creating simple, effective skincare to help you self care better. Each product is crafted with love, clean ingredients, and a deep passion for helping you feel confident in your skin.
Sirah (noun)
/ˈsiː-rɑ/
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Meaning: Title given to first born girl (from the Bambara language).
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Inspiration: A tribute to strength, beginnings, and nurturing care—just like the thoughtful skincare products crafted under this name.
Our Story
I've always enjoyed making DIY recipes for both my hair and skin because it was a way for my to feel like I was enjoying luxury self care without breaking the bank. However in 2018, fresh out of college I started experiencing major breakouts linked to stress. My skin has always been sensitive, and so I became overly aware of the products and ingredients I was using on my skin to try and remedy the issue. Unfortunately clean beauty products were hard to come by in the beauty isle. So I took the initiative to create my own. Initially for my own care, taking formulating classes to master my craft. What started as a hobby to fill in my free time after college became a newfound love for formulating cosmetics that I became eager to share! I loved creating products based on my specific skin needs as a black woman, using simple ingredients that were familiar to me. Most importantly, free of unnecessary chemicals that in the long run do not benefit our skin. Sirah's Bottled Experiences was born as a way to share my love for formulation of products that will allow you to feel confident and cared for.
Safi is also a trained Medical Laboratory Scientist specializing in Microbiology and Immunology. She applies her extensive medical science knowledge and skills to her formulating practice. She's also a wife, a mother and creative who enjoys various hobbies!